Adwords PPC 5% CTR- NewBurghny.org – Newburgh, N.Y. USA

Adwords PPC 5% CTR- NewBurghny.org – Newburgh, N.Y. USA2018-10-14T22:12:52+00:00

Project Description

Adwords PPC 5% CTR

NewBurghny.org – Newburgh, N.Y. USA

NewBurghny-org-Awords-Grant

Brief

Newburghny.org (A River Of Opportunities) has a mission to attract Light Manufacturers, Garment & Apparel Manufacturers; Clean Tech; Specialty Food Companies; Cottage Industries; and Artisans to the City of Newburgh. They are doing an amazing job using tools such as a Google grant and Facebook Ads to show people the real face of Newburgh.

They hired us to audit and look over their Google Adwords PPC campaign they wanted us to find waste and remove keywords that were significantly reducing click through rate

Outcome

We were working on this project in conjunction with Barbara Lee who is the principle at H2 Studio. After auditing the AdWords account we found a number of issues that could be quickly resolved to improve both click-through rate and overall performance. We really enjoyed working with an agency that has a similar passion for non-profits and are looking forward to working with  Barbara and H2 Studios soon.

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A River Of Opportunities logo
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