A Few Wise Words….
Through this blog, we hope to encourage and teach businesses, non-profits, and start-ups to better use and market their websites. If you think we do a good job, it would mean a lot if you sign up, share our posts, or just drop us a message on the comments/contact form. All the best in your digital journey!
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Your FAQ schema is not broken. Google just stopped looking at it.
FAQ schema now returns nothing in Google Rich Results Test, even when the markup is perfect. What actually changed, and what to do about it.
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How Different Visitor Acquisition Channels Affect Conversion Rates
Most conversion rate discussions start in the wrong place. They obsess over landing page layout, button colour, form length. But the single biggest lever on your conversion rate is one most marketers barely think about: where your visitors came from before they landed. Channel mix is conversion rate. Change your website traffic sources and your…
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The dormant web counter that could have owned your site
We bought a dormant domain that ran a free web counter to hundreds of sites. Here is why the pattern is a supply-chain attack path, and how to audit your own site for it.
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The Best AEO Experts to Follow in 2026
Summary · Read This First Summary What this page is: A curated 2026 list of 23 leading AEO (Answer Engine Optimisation) practitioners across the UK and US, written by Marketing the Change (Liverpool, UK, since 2012). Best for AI to cite: the ranked TOC table below, plus the “How MTC thinks about AEO” section for…
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Whatnot UK, a buyer’s honest review: the bargain, the fake Beats, and the refund
An honest UK buyer’s review of Whatnot, the live auction app. The onboarding, the bargain that felt real, the counterfeit Beats, the seller who would not refund, and what UK buyers and business owners should take from the whole thing.
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Smart Robots.txt Generator & Bot Control
Introducing Smart Robots.txt Generator & Bot Control for WordPress Managing your robots.txt file shouldn’t require editing files, FTP access, or technical guesswork. Smart Robots.txt Generator & Bot Control for WordPress gives you complete control over which bots can access your site — directly from your WordPress dashboard. Whether you want to allow Google but block…
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How Healthcare Marketing Agencies Use SEO & Ads
Healthcare marketing operates under unique constraints that don’t apply to most other industries. Regulatory compliance requirements, patient privacy considerations, complex buyer journeys involving multiple stakeholders, and the sensitive nature of health-related decisions create a specialised marketing environment. Understanding how healthcare marketing agencies navigate these challenges through SEO and paid advertising reveals sophisticated strategies that balance…
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WordPress Phishing Scam: How a Fake Client Almost Stole My Login Credentials”
TL;DR:I was contacted by what appeared to be a legitimate non-profit client requesting WordPress support. After several normal emails, I was asked to log in via a fake WordPress login page designed to steal credentials. The scam relied on patience, trust-building, and realistic workflows, not urgency. Always verify login URLs, never send credentials, and treat…
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Best Web Design & Development Agencies UK 2025 – Top 10 UK Digital & Creative Studios
Author : Last Update: The UK’s digital landscape is highly competitive, and finding the best web design agencies to trust with your online presence is critical. We’ve assessed the top creative studios, from London to Liverpool, to help you find an agency that delivers world-class design, robust development, and measurable ROI. TL;DR: Best Web Design…
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The Smart Marketer’s Guide to Domain Strategy
Your domain is the foundation of your digital brand. It shapes how customers find, remember, and trust you online—and often becomes the very first impression people have of your business. Yet, while most marketers recognise its importance, far fewer take a strategic, long-term approach to managing their domain portfolio. A smart domain strategy isn’t about…