In the world of eCommerce, WooCommerce featured products play a significant role. These are the products that you, as a store owner, want to highlight and bring to your customers’ attention. They could be your best-sellers, new arrivals, or products on sale. By featuring these products, you can effectively guide your customers towards making a purchase, thereby increasing your sales.

Understanding WooCommerce Featured Products

Featured products in WooCommerce are those that you choose to highlight in your online store. They are typically displayed prominently on your website, making them more visible to your customers. This visibility plays a crucial role in promoting sales, as it draws your customers’ attention to the products you want to sell the most.

Displaying featured products can provide several benefits:

• It increases the visibility of your chosen products.
• It can guide your customers towards making a purchase.
• It allows you to control what products your customers see first when they visit your store.

To learn more about how to use this feature, you can check out the WooCommerce official documentation.

How to Set Featured Products in WooCommerce

Setting featured products in your WooCommerce store is a straightforward process. Here’s a step-by-step guide:

1. Log in to your WordPress dashboard.
2. Navigate to the WooCommerce product page for the item you wish to feature.
3. In the Publish box, you’ll find a checkbox labeled “This is a featured product”. Check this box.

That’s it! Your product is now featured and will be more visible in your store.

There are also other methods to set featured products. For example, you can go to the “All Products” page, find the product you want to feature, and simply click on the star icon in the featured column. The star will turn blue, indicating that the product is now featured.

Remember, the key to successful eCommerce strategies is to continually test and optimize your approach. By understanding and effectively using WooCommerce featured products, you can create a more engaging shopping experience and boost your sales.

How to Display Featured Products in WooCommerce

Displaying featured products in WooCommerce is as important as setting them. After all, the main goal of featuring products is to make them more visible to your customers. There are several methods to display featured products in WooCommerce, including using SeedProd, the WooCommerce Featured Products Widget, and the WooCommerce Featured Products Shortcode.

Page Builders

There are many powerful page builder for WordPress that allows you to create stunning pages for your WooCommerce store. With SeedProd, you can easily create a custom page to display your featured products.

• WPBakery Page Builder
• Visual Composer Website Builder
• Elementor
• Beaver Builder
• Themify Builder
• Divi Builder
• SiteOrigin Page Builder
• Brizy
• Thrive Architect
• Oxygen
• Gutenberg

All of these built have the inbuilt ability to display featured products or can be extended by a developer to show them in a variety of different ways and styles.

WooCommerce Featured Products Widget

The WooCommerce Featured Products Widget is a built-in tool in WooCommerce that allows you to display your featured products in widget areas like the sidebar or footer.

WooCommerce Featured Products Shortcode

The WooCommerce Featured Products Shortcode [featured_products] can be used to display your featured products within your posts or pages. You can customize the number of products to display and the order in which they appear.

WooCommerce Featured Products PHP Code

To display WooCommerce featured products on your WordPress site, you can use the built-in WooCommerce shortcode. Here’s a snippet of code that you can add to your posts or pages:

echo do_shortcode('[featured_products limit="4" columns="4"]');

This code will display 4 featured products in a 4-column layout. You can adjust the limit and columns attributes to suit your needs.

To add this code directly to your theme files, you can use the following PHP code:

<?php
echo do_shortcode('[featured_products limit="4" columns="4"]');
?>

This code should be added to the appropriate theme file where you want the featured products to appear, such as home.php, front-page.php, (WordPress featured products on the homepage) or page.php. Please remember to use a child theme when making changes to theme files to prevent your changes from being overwritten when the theme updates.

Enhancing WooCommerce Featured Products with Plugins

While WooCommerce’s built-in features for managing and displaying featured products are robust, you can further enhance them with plugins. One such plugin is the WooCommerce Product Table. This plugin allows you to create a responsive table layout for your products, making it easier for your customers to view and compare your featured products.

With the WooCommerce Product Table plugin, you can:

• Display more information about your featured products
• Add ‘Add to Cart’ buttons directly in the table
• Include product images, ratings, and more

FAQs

WooCommerce featured products are a powerful tool for promoting your products and boosting your sales. By understanding how to set and display these products, and by enhancing their display with plugins, you can create a more engaging and effective online store. Remember, the key to successful eCommerce is to continually test and optimize your strategies. So, don’t be afraid to experiment with different ways of showcasing your featured products.

If you’re running an online store with WooCommerce, you might be looking for ways to boost your sales. One great way to do this is by using WooCommerce’s featured products. These are the products that you want to highlight on your site. But setting up and managing featured products might seem a bit tricky if you’re not a tech expert. That’s where we come in! Our team is here to help with all your WooCommerce needs, from setting up featured products to improving your conversion rates. So, if you’re feeling a bit stuck or just want to make your online store even better, don’t hesitate to reach out. We’re here to help! Contact us today and let’s make your WooCommerce store the best it can be.