Google tag manager causing redirect chains included ums adtechus com

A new client messaged us in West Kirby about a problem they were seeing on their site. They put the site into Pingdom & GT Metrix and found that they keep seeing the same error causing seed issues.

Remove the following redirect chain if possible

They were getting this error as a number of 3rd party software they placed within their Google Tag Manager container was redirecting cause an error and the site to slow down.

They had the following 3rd party scrips

 https://ums.adtechus.com – ONE Ad Server by AOL: Publishers is a simple, unified programmatic solution designed to help publishers maximize monetization across every format and channel.

https://loadeu.exelator.com – Possible Malware

https://x.bidswitch.net – BidSwitch is a middleware that allows connected programmatic partners to seamlessly access new platforms and services to optimise their performance.

https://d.adroll.com/cm/r/ou – AdRoll provides the platform, performance and professional service that grows your revenue. Automatically create dynamic display, social & native ads from your product feeds.

https://getrockerbox.com/ – Rockerbox centralizes all of your marketing spend and campaigns

https://analytics.ccgateway.net – analytics software

https://d.adroll.com/cm/outbrain/out – Outbrain is the technology company powering the discovery feeds on your favorite media.

https://d.adroll.com/cm/pubmatic/out – PubMatic is a digital advertising technology company who empowers premium app developers and publishers to maximize their programmatic advertising business.

https://d.adroll.com/cm/taboola/out – Taboola is the world’s leading discovery & native advertising platform that helps people explore what’s interesting and new in the moment of next.

https://d.adroll.com/pixel/ – More adverts

https://secure.adnxs.com/seg – Adnxs.com is run by AppNexus, a company that provides technology, data and analytics to help companies buy and sell online display adverts

How to remove/fix the URL chain?

The first thing to do is find out what each script does and then look at removing anything that is not needed. Also, you may use tag filters to prevent tags from popping up where they aren’t needed.

For example, you may only display certain display adverts on certain pages you can stop loading the script where its not needed.

If all of the tags are needed then it might be worth reaching out to the third party to see if they can reduce the amount of redirects

If you are having issues with Google indexing or seeing the “Indexed, though blocked by robots.txt” warning on your site feel free to reach out to us and we would be happy to help!

Josh Morley

I have been designing & marketing websites since 2013. I specialize not just in WordPress web design but also in online marketing. SEO, PPC, keyword research, link-building and most recently on lead acquisition for local businesses.

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